Who We Are

OUR 3 MAIN POINTS OF FOCUS

We believe in playing a direct, impactful role in cannabis law reform in the state of Wisconsin. This means collaborating directly with organizations and state representatives that are actively lobbying for legalization, decriminalization, and fair regulation of cannabis. We aim to empower and equip individuals of Wisconsin’s communities to get involved in this work by challenging stigmas and misconceptions. We believe legalization should be nothing less than full-scale–both medical and recreational–with policies that prioritize social justice, equity, and responsible use.

We believe this plant is for All People. We believe the harm that has been done to urban and rural communities by both the War on Drugs and industrialized farming are wrongs that must, in no uncertain terms, be set right, and we believe that the legalization of cannabis in the state of Wisconsin must include reparations to that end. We understand the importance of diverse voices in the cannabis space and commit to centering their voices.

We believe in a brighter future in which a new economic standard funnels profits from cannabis and hemp-related sales back into public programs and state infrastructure that uplifts and empowers Wisconsin’s residents. We believe corporate malpractice can and should be tempered. We seek to partner with businesses and organizations that believe in the wealth and healing of cannabis for the Many, not the Few.

2025 Board Members

Bri Smith

President Executive Director

Founder at GoBriCreative

Andii Heath

Vice President Operations

Phillip Scott

Chief Strategist of Cannabis & Hemp Involvement

Founder of Wisconsin Farmers & Manufacturers Association

Marcus Stallings

Asst. Chief Strategist of Cannabis & Hemp Involvement

Khadijah Tribble

Director of Equity & Social Responsibility

Founder of THE Agency & Former CEO of US Cannabis Council

Raymond Guns, CPA

Director of Finance

CRO at Dope CFO Certified Advisors

Niki Mohrlant

Director of Strategy & Development

VP of Product – Emerging Markets (Cannabis) at Brink’s Inc

Dr. Shelby Ellison

Director of Research & Education

Assistant Professor at University of Wisconsin – Madison